Sep 19

O Aleph (Paulo Coelho): AlephTweets

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LODUCCA.MPM launched AlephTweets to promote The Aleph, the newest release of the internationally bestselling author Paulo Coelho. The website “rewrites” the book in real-time, word by word, with tweets from all over the world. Via his twitter account Coelho wrote: “Loducca using software to combine tweets+words of The Aleph”. Check out the site: http://www.alephtweets.com.br

Advertising Agency: LODUCCA.MPM, Sao Paulo, Brazil
Creative Director: Guga Ketzer
Creative: Raphael Franzini
Art Director: William Hebling
Web Developer: Rafael Fragoso
Published: July 2010


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