Nov 15

NYX Beauty Bestie Is Your New AR Makeup Artist on Snapchat

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To help Snapchat users find new makeup looks and products, cosmetics brand NYX and Snapchat launched Beauty Bestie, an AI-powered augmented reality Lens that recommends products based on each person’s tastes. At launch, the Beauty Bestie Lens allows Snapchat users to view recommended makeup looks by taking short quizzes that measure their current mood and…

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