NYIAX and Iponweb Bring Upfront Trading to Display Advertising in New Partnership

NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ad-tech companies claim will upend media trading. The duo is promising “upfronts everyday” through the partnership, which will use NYIAX’s marketplace to facilitate buying agreements between advertisers and publishers, then use…

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