Hasta La Creative!

New York state’s latest anti-smoking ads, featuring Skip Legault, the guy whose tobacco habit cost him most of his right leg, leave out an interesting fact: Legault still smokes half a pack of cigarettes a day! This curious tidbit was dug up by the New York Daily News, which is showing Legault’s TV commercial and his print ads on its Web site. Legault, 48, says his neighbors in upstate New York are confused—understandably so. “They wonder why I’m doing what I’m doing and I’m still smoking and telling everybody to quit,” he says. It almost sounds like Legault thinks cigarettes bring him good luck as well as bad. “I’ve lived longer than the doctors told me and it’s tough to change something while you’re still going,” he says, somewhat ludicrously. Though it’s not exactly false advertising, Legault does sound guilty about continuing to puff away while doing the ads. “The more I watch my commercials, the sicker it makes me feel,” he says. Well, he’s not alone there. The next thing you know, Throat Hole Guy will fall off the wagon.

—Posted by Tim Nudd