NRF Predicts Green Christmas: Holiday Sales to Grow 4% This Year


Retailers could be seeing a little more green from this year’s holiday season.

Retail sales in November and December could hit $617 billion, according to National Retail Federation projections released today. That’s a 4% increase over 2013, which had seen a meager a 3% increase over 2012 holiday sales.

“Retailers could see a welcome boost in holiday shopping, giving some companies the shot in the arm they need after a volatile first half of the year and an uneventful summer,” said NRF President-CEO Matthew Shay in a statement.

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