Now You Can Eat a Denny's Grand Slam in Bed
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Denny’s is looking for growth by jumping into delivery after testing showed that, perhaps no surprise, people like eating pancakes and sipping milkshakes in the comfort of their own homes.
“Denny’s on Demand,” announced Tuesday, includes the chain’s first broad online ordering capabilities, the ability to place orders through Facebook and Twitter chatbots, and updated to-go packaging the chain says is both sustainable and microwaveable.
“This provides another business layer for us to expand the Denny’s universe,” said Senior VP-Chief Marketing Officer John Dillon, who noted that demand for delivery has been growing for a few years. “Clearly consumers overall are wanting, expecting, and needing more convenient options across the restaurant industry and beyond.”
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