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Starbucks will not only allow customers to order and pick up their food and drinks without waiting in line — some people won’t even have to leave their chairs to get their coffee and scone.

Starbucks in December will roll out its new mobile-payment and ordering app in Portland, Ore. that allows customers to walk in a Starbucks store and pick up their order without waiting in line. A national rollout is planned for 2015. Starbucks in the latter half of the year will also begin to make food-and-beverage delivery available in select markets. Delivery will be available to loyalty-program members as part of the new app.

The move comes as the coffee giant seeks to adapt to what CEO Howard Schultz called changing consumer behaviors. During the company’s quarterly earnings call Thursday afternoon, Mr. Schultz called the mobile app “the single most important technology innovation” the company will make this year. The company did not detail the markets in which delivery would be available, whether it will eventually be offered nationwide, or how the logistics of it would work — but Chief Strategy Officer Matthew Ryan noted the chain is moving “full speed ahead.”

Continue reading at AdAge.com