Mar
26
Now Isn’t the Best Time for Aspirational Celebrity Marketing
Posted in: UncategorizedIn normal times, celebrity spokespeople help boost sales by imbuing brands with their winning personalities and desired attributes. The strategy, tried. The results, true. These are not normal times. As people across the country are stockpiling supplies, losing their jobs and grappling with the anxiety of an unknown future, resentment toward the nation’s A-list actors,…
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