Mar
24
Now a Goliath, Macy’s Seeks Localized Focus
Posted in: UncategorizedNEW YORK (AdAge.com) — Some 18 months after it reinvented itself as the country's largest department-store chain by aligning all its brands under one nameplate, Macy's chief marketing officer is seeking to balance its one-size-fits-all, star-studded national TV campaign with locally tailored products and promotions.
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