Nothing launches in Amsterdam. (Yes, it's an ad agency named "Nothing")

Michael Jansen and Bas Korsten, highly awarded ex-DDB Executive Creative Directors and co-founders of Selmore, have officially started Nothing this week. Yep. Nothing.

Have a look at some of the photos from the agency (click for larger view)

To create the right atmosphere for the Nothing office – it being “an independent entrepreneurial agency that delivers innovation and commercial creativity for local and international clients out of a cardboard box” they literally built the Nothing office, entirely out of cardboard boxes. Check out a stop motion movie inside.

Adland: 

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