Mar
19
Not-so-secret agents
Posted in: Uncategorized
When Jacob Marek, who started IntroverTravels in 2016, tells people what he does, he often hears, “Oh, I didn’t realize travel agents exist,” he says. “There’s, a lot of times, a stigma [around travel agents because people feel] ‘I’m a traveler, not a tourist, I don’t really need a travel agent.'”
Yes, live travel agents still exist in this era of online booking, but they’re less and less likely to sit at desks surrounded by tropical posters and racks stuffed with brochures. They do their own marketing, documenting their travels on their blogs and Instagram. Their travel-
themed posts, which mix professional and personal moments, lure in clients who otherwise might never have used a travel agent.
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