Sep
20
Not Exactly Data-Driven Marketing: Amazon Blames Your Random Baby Email on a 'Technical Glitch'
Posted in: Uncategorized
In the future, Amazon may very well know we’re pregnant before we do. But for today, an email appearing to be from tech giant just confused a lot of people by alerting them to a purchase from their (often nonexistent) baby registries.
The email, which went to a wide swath of people if Twitter is any indication — men and women, expecting or not — told users that someone had recently purchased items off their baby registry.
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