Hasta La Creative!

The Super Bowl still might be the most sought-after ad time on TV — but it isn’t immune to the advertising woes that are impacting the overall TV marketplace.

“[Advertisers] are just not ready to make a commitment,” said Seth Winter, exec VP-sales and sales marketing, NBC Sports Group and NBC Universal News Group.

NBC, which will air the game on Feb. 1, said it has sold about 90% of its available ad inventory during the game, with approximately 9 to 10 slots remaining. Mr. Winter said the Super Bowl still represents big reach and value for advertisers, who not only run spots between kickoff and the last whistle but build complimentary campaigns to run in other media and before and after the game. He acknowledged, however, that the pace of sales so far is slightly slower than prior years.

Continue reading at AdAge.com