Norton Reminds Americans of Threats From Hackerville
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“Human nature leans mostly towards evil.”
These are the damning words of Constantin Carstea. The Romanian priest is featured in a new movie ultimately intended to help sell web security software or at the very least, remind American consumers that they might want to protect themselves against security threats.
“In Search of the Most Dangerous Town on the Internet,” a 20-minute documentary about hackers in Ramnicu Valcea, Romania, is part of an ongoing branding campaign for Symantec’s Norton, the security software provider. The town is known as “Hackerville” because of the prevalence of cybercrime perpetrated by people living there. Produced in conjunction with Grey Global San Francisco and directed by Sean Dunne, the foreboding short is a continuation of the “Boldly Go” branding campaign launched by Norton a year ago.
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