Northwestern Ruling Won’t Lead to Mad Dash of College Endorsers
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The blockbuster ruling by National Labor Relations Board regional director Peter Sung Ohr that unpaid members of the Northwestern University football team can unionize has the potential to send the $16 billion business of big-time college sports up in smoke. But don’t expect a firestorm of endorsement deals for college players or ads featuring them any time soon.
The decision could lead players at other schools to quickly try to unionize. It could help pave the way for college players to get a financial piece of their marketing rights. It could even spell the beginning of the end for the National Collegiate Athletic Association. And finally sweep away college sports’ current economic model where “student-athletes” don’t get paid a dime — while college football coaches like Alabama’s Nick Saban pocket over $5 million a year.
But college players have many legal hurdles to overcome before they get paid like pros — or get paid at all. So before everybody gets carried away, let’s look a the potential impact on sports marketing:
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