Northwestern Mutual Puts Creative Account Into Review


Life insurance and financial services company Northwestern Mutual has put its creative account into review.

The account had been with independent Minneapolis-based Olson since early 2010, which is not defending the business.

A Northwestern Mutual spokeswoman confirmed word of the review, saying the company is “in the early process of looking at new creative agencies for our future needs.” The process will be managed internally. Northwestern Mutual’s media agency, Publicis Groupe’s Spark, will not be affected.

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