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Today’s rapidly changing healthcare environment demands every organizationwhether provider, insurer, supplier or advocacy groupreach the public with a clear and impactful message communicating their goal of delivering or contributing to higher quality, more affordable and more accessible healthcare.

That’s why Advertising Age and its sibling publication, Modern Healthcare, are launching the inaugural Healthcare Marketing Impact Awards. This program is designed to recognize healthcare’s best advertising, marketing, promotion and communication campaigns across all media platforms.

The awards will honor those campaigns that helped organizations make an impact in today’s dynamic healthcare marketplace. Awards will be given to campaigns across all media platforms that promoted the health of individual patients, groups and communities, and helped organizations thrive and grow in today’s dynamic healthcare environment.

Continue reading at AdAge.com