No Top Prize for Pharma at First Cannes Health Festival
Posted in: UncategorizedDentsu won the top prize in the health and wellness category, the Grand Prix, for its “Mother Book” at the first Cannes Lions Health festival, the new two-day show preceding the main Cannes Lions Festival of Creativity. Nobody took home a Grand Prix in pharma, the other category at Lions Health.
“We made a determined effort at the beginning not to award because it was good or OK,” said Jeremy Perrott, pharma jury president and global creative director for McCann Health. “That’s the reason there’s no grand prix in pharma. We don’t believe we’re quite there yet.”
Lions Health opened its doors for the first time to over 800 delegates from more than 50 countries. So for the winner in the wellness category, being the first and only at Cannes Health to win the top prize is an added bonus.
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