No Sob Story: NBC's 'This Is Us' Returns to Record Ratings
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The season premiere of NBC’s runaway melodrama “This Is Us” is on track to deliver the network’s highest ratings for an episode of scripted TV since 2012.
According to Nielsen preliminary fast national data, the opening salvo of the second season of “This Is Us” averaged 12.6 million viewers and a 3.8 in NBC’s target demo, which works out to 4.9 million adults 18 to 49. That edges the 4.8 million members of the demo notched by the series premiere of “The Blacklist” four years ago, and just a hair shy of the 5.2 million advertiser-coveted viewers the first installment of “Revolution” scared up back on Sept. 17, 2012.
Hair-splitters will note that the Feb. 1, 2015, episode of “The Blacklist” delivered 10.7 million adults 18 to 49, but only by virtue of its leading out of NBC’s broadcast of Super Bowl XLIX. Episodes that follow the NFL title tilt are not officially rolled up into the Nielsen full-season averages, so “The Blacklist” gets an asterisk.
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