No Slam Dunk: McD’s Returns to TNT, but Corona Drops Clippers
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McDonald’s is returning to advertise on Los Angeles Clippers NBA playoff telecasts on TNT. However, Corona is dumping its team sponsorship of the club following the scandal over racist comments attributed to Clippers owner Donald Sterling. And others including Red Bull are attaching strings to their deals.
The Golden Arches yanked its planned national advertising from last Tuesday’s telecast of game five in the Clippers’ series against the Golden State Warriors to protest Mr. Sterling’s alleged comments.
But McDonald’s, which is not an actual sponsor of the team, was back in the rotation for TNT’s telecast of the Clippers’ game seven win Saturday night. And the nation’s largest fast food chain plans to run ads during TNT’s coverage of the Clippers’ Western Conference semifinal series vs. the Oklahoma City Thunder.
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