No One Trusts Agencies, Advertisers Or Media (Except Fox News)
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Hey adland: Consumers don’t trust you, they think you are lying to them and they say gratuitous sex cheapens what you’re selling.
These discomfiting findings are from a new survey from the 4As called “Sex, Lies & News,” which outlines Americans’ attitudes toward advertising; how much they trust the news media; and their attitudes on sex in advertising.
Only 4% of Americans think the marketing industry behaves with integrity, and nearly half of consumers surveyed say they don’t trust any news source. “Consumers are getting more astute about the news media and advertising,” said 4As Chief Marketing Officer Alison Fahey. “But we found that only a small percentage of consumers trust advertisers and the media…Americans believe that integrity is at a low and that people are lying to them.”
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