No Longer Anti-Advertising, WhatsApp Opens to Marketing and Sharing Data With Facebook
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Facebook is getting ready to bring marketing messages to its WhatsApp messaging app, which was founded with a no-ads ethos, as well as tap user data from WhatsApp to inform ads on the social network.
WhatsApp announced the changes in a Thursday blog post on upcoming privacy-policy changes that impact users’ personal data and open them to the potential for marketing on the platform. The revisions mean that user data will get sucked into Facebook and help it serve more relevant ads in the News Feed, too.
The data could also go toward targeted marketing on WhatsApp. “We will explore ways for you and businesses to communicate with each other using WhatsApp,” a description of key changes said, “such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing.”
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