No fooling, Burger King is selling a meatless Whopper
Posted in: Uncategorized“That’s impossible. It tasted just like a Whopper should taste,” says one of the men in the video, a line that is seemingly too good to be unscripted.
As more people are seeking to reduce their meat consumption, plant-based patties including those from Impossible Foods and competitor Beyond Meat are popping up at more restaurants. Last year, White Castle began selling Impossible Sliders while Carl’s Jr. introduced the Beyond Famous Star, which features a patty from Beyond Meat.
Now, it’s Burger King’s turn. While it’s seemingly a minor distinction, Burger King and Impossible Foods point out their collaboration marks the first time a coast-to-coast fast-food restaurant has served plant-based meat from the food startup. For now, at least, it’s only available at a tiny fraction of BK’s U.S. restaurants.
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