No Data at the Bake Sale? Government Says Crumbs Shouldn't Sell Lists


Crumbs Bake Shop Inc., the cupcake chain that shut down and filed for bankruptcy last month, shouldn’t be able to auction off customer lists without oversight, according to the U.S. Trustee, who said such a sale would violate the company’s privacy policy.

The Justice Department’s bankruptcy watchdog asked the court to appoint a “consumer privacy ombudsman” to ensure that personally identifiable customer information, such as names, addresses and phone numbers, is protected in the sale, according to court papers filed July 30.

The contract for the proposed sale of the business to so- called stalking horse Lemonis Fischer Acquisition Company, a joint venture of pre-bankruptcy lender Fischer Enterprises and Marcus Lemonis, provides for the purchase of the company’s intellectual property, including customer lists, according to court papers.

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