Hasta La Creative!

Marketing pranks come in all shapes and sizes. Some better than others. Most are innocuous and playful. But this stunt from German deodorant maker Nivea pushes past what most would consider acceptable limits. Of course, that doesn’t detract from the fact it’s an epically awesome stunt.

While travelers await flights and busses in terminal, actors secretly snap shots and use them in TV reports and newspaper stories. Tese reports and stories paint the picture of the unsuspecting traveler as a “wanted suspect” who is “armed and dangerous.” In addition, loudspeaker announcement are made within the terminal.

Naturally, craziness ensues. Watch the video. Over 4 million views since February 12.