Jan
23
Nissan, TBWA Settle With FTC Over ‘Faked’ Commercial
Posted in: Uncategorized
Nissan North America and its advertising agency, TBWA Worldwide, have reached a settlement with the Federal Trade Commission over claims that a TV commercial for the Nissan Frontier misled consumers about the pickup truck’s hill-climbing prowess.
The 30-second advertisement, “Hill Climb,” showed a Frontier pushing a stranded dune buggy up a steep sand dune — something the truck could not actually do.
Both the truck and dune buggy were actually towed up the hill using cables, the FTC said in announcing today’s settlement, which prohibits Nissan and TBWA from using potentially misleading demonstrations in future advertisements for pickups.
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