Jun
24
Nissan Snags Naming Rights for Tennessee Titans' Stadium
Posted in: Uncategorized
NASHVILLE — Nissan North America has obtained naming rights for its hometown NFL stadium here where the Tennessee Titans play, according to sources familiar with the plan.
The marketing pair-up comes at a significant moment for Nissan: The company plans to introduce a new generation of its full-sized pickup in the fourth quarter of this year — coincidentally named the Titan.
The agreement gives Nissan naming rights for a 20-year period, according to the sources.
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