Nissan installs new North American marketing leader amid slumping sales
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Jeremy Tucker, Nissan’s VP for marketing communications and media in North America, is leaving the company as part of a larger management overhaul. His replacement is Allyson Witherspoon, the automaker’s general manager for global brand engagement.
The change comes as Nissan’s U.S. sales falter. Nissan brand sales fell 15.6 percent in the first two months of the year to 194,174 vehicles, according to Automotive News. That compares with a 2.6 percent drop in the total automotive market.
In a press release, Nissan said it is making changes to its North American management team as it “accelerates efforts to meet targets outlined in the company’s midterm business plan.” The six-year plan known as “M.O.V.E. to 2022” was first announced in 2017 and aims to grow global revenues by 30 percent, while investing in new technologies like electrified vehicles and autonomous driving.
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