Nissan Breaks Star Wars Campaign as Brand Hype Begins for 'Last Jedi'
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The new Star Wars flick doesn’t hit theaters until another month-and-a-half, but Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie.
Nissan is one of six official brand partners for Disney-owned Lucasfilm’s global promotional campaign for “Star Wars: The Last Jedi,” which will be released Dec. 15. The other sponsors are Christian Louboutin, General Mills, Royal Philips, Verizon and Vizio.
Nissan began partnering with the Disney film franchise last year, when it used the “Rogue One” film to plug its Nissan Rogue SUV. That campaign drew 1.8 billion impressions, while helping fuel robust sales, according to Nissan. Nissan sold 327,213 Rogues in the first 10 months of this year, up 24.5% from the same period last year, according to Automotive News.
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