Hasta La Creative!

Nintendo has begun a digital agency review, according to industry executives. California-based External View Consulting Group is managing the search process.

Nintendo currently works with several agencies, including Publicis Groupe’s Leo Burnett, which has supported various elements of Nintendo’s creative and digital business in the U.S. over the past few years. Nintendo’s also worked with other Publicis-owned shops over the years, including Optimedia for digital media-buying and planning and Zenith for broadcast work. Interpublic Group of Cos’ GolinHarris has supported Nintendo’s PR for a number of years.

Both the consultant and marketer declined to comment for this story.

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