Nino Rossi and Apex: It's Time to Stop Breast Cancer.
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In Bangladesh, 96 out of 100 women are unable to perform breast cancer self-checkup due to the lack of visual references in mass media because of social taboo and censorship. So, Nino Rossi wanted to address this issue by generating mass awareness regarding breast cancer and breast cancer self-checkup.
To tackle the women censorship issues, we wanted to create a proper visual reference for breast cancer self-check by displaying the entire process on bodies of famous male influencers and spread it in digital space. We wanted to provide a digital space where audience can engage in conversations with experts and survivors.
Additionally, we wanted to create a platform where women can perform breast cancer self-check on their own, connect to doctors, receive latest news and get reminder to perform the check every month.
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