Nike’s Graffiti Stunt That Encouraged Sneakerheads to Shop on Mobile Wins Grand Prix in Media

CANNES, France–A stunt with political undertones that encouraged artists to draw Nike Air Max shoes on their murals in S?o Paulo was awarded the Grand Prix in media. The move, which came after the city’s mayor cracked down on graffiti art, earned the award in part for its staying power, as well as its unique…

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