Hasta La Creative!

“Write the Future” is one of the most successful Nike football campaigns, and it reveals how footballers have the chance to become legends during the World Cup. It envisages the glittering futures of football stars such as Wayne Rooney, Christiano Ronaldo and Didier Drogba, as they attempt to give the performance of their life on the world stage. The ad was directed by Alejandro Gonzalez Inarritu.
Wieden + Kennedy, the creators of the campaign, were awarded The World s Best Idea award at the 2011 New York Festivals International Avertising Award. The campaign won other top awards, including Best of Show at One Show, a Grandy, and it beat Puma s “After Hours Athlete” to win the Film Grand Prix at the Cannes International Festival of Creativity. The campaign received more than 35 million views on YouTube.