Jul
26
Nike: The Vote Drop
Posted in: Uncategorized
Less than half of 18-21 year-olds voted in the highly controversial 2016 elections, and only 12% of them turned out in the 2014 elections. Perhaps a nudge from one of their favorite brands could help them head to the polls. Projection street will urge Gen Z to register to vote. They will receive a free shoe sole attachment stamp after registering to spread the message that they registered. Then a week before elections, drop locations will appear on snap map nearby major polling locations. The products will be dropped on Election Day and accesses after proof of voting.
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