Hasta La Creative!

Nike goes way beyond “Just Do It” in a new spot airing during the Rio Olympics opening ceremony that depicts athletes both unknown and famous in a real-meets-unreal spectacular.

Created out of Wieden & Kennedy, Portland and directed by the Daniels via Prettybird, the film is the second in the brand’s “Just Do It — Unlimited” campaign, which debuted with the “Unlimited Future” film, in which actor Bobby Cannavale gives a locker-room style pep talk to a nursery full of babies who ultimately grow up to be the world’s superstars.

The Olympics spot, “Unlimited You,” picks up where that one left off, in the crib of a baby and then onto scenes of athletes struggling on the small stage — an amateur golfer, a young tennis player, a toddler playing basketball in his living room.

Continue reading at AdAge.com