Jul
10
Nike Japan Allows People to Color Their Own Sneakers Through an Augmented Reality Zine
Posted in: UncategorizedA new “collaborative zine” from Nike Japan is putting a tech spin on coloring book pages. The shoe giant’s latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in…
Post a Comment