May
11
Nike – Hyperwarm – (2012) :30 (USA)
Posted in: Uncategorized
Director David Rosenbaum of Mothership reunited with Nike to create new spots for Nike’s Pro Combat “Hyperwarm,” featuring Detroit Lions receiver Calvin Johnson. Working directly with Nike, Rosenbaum conceived two live-action spots (a :30 and a :15) that showcase Johnson’s power and passion which can’t be tamed by the elements. Digital Domain handled visual effects.
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