Nike Hires Don King to Trumpet Tennis Showdown


NEW YORK (AdAge.com) — Tennis has always had its share of loudmouths, some of the more memorable being Ilie Nastase, Jimmy Connors and, of course, John McEnroe. But for its most "significant" tennis campaign in years, Nike is bringing out the most loquacious and vociferous loudmouth of them all — Don King. Tennis will never be the same.

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