Nov
14
Nielsen’s Accreditation Status Remains Suspended By MRC
Posted in: UncategorizedMeasurement is still broken at Nielsen, at least according to the audit committee of the Media Rating Council. The MRC voted to maintain the suspension of accreditation for Nielsen’s national ratings, according to a letter sent to clients viewed by Adweek. It’s been over a year since the MRC stripped Nielsen’s accreditation after the measurement…
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