Sep
21
Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying
Posted in: UncategorizedNielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based measurement, it will also also add broadband-only homes as part of…
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