Oct
18
Nielsen Refreshes Brand, Logo Following NielsenIQ Sale
Posted in: UncategorizedNielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace’s view of the slimmed-down, refocused…
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