Jul
27
Nielsen Lays Groundwork for Cookieless Measurement Approach
Posted in: UncategorizedAs the eventual end of the third-party cookie continues to loom over the digital media industry, Nielsen is rolling out a new approach to measuring digital traffic in a way that doesn’t rely on the soon-to-be-obsolete digital identifiers. The approach, which Nielsen took the wraps off today, will use two ways to measure digital traffic…
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