Jul 21

Nielsen Is Overhauling Its Digital Measurement Methodology

Posted in: Uncategorized

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules (enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by 2022) the company said media owners will be able…

No related posts.

No Responses to “Nielsen Is Overhauling Its Digital Measurement Methodology”

Post a Comment