Feb
06
Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Posted in: UncategorizedNielsen is trying to level the playing field when it comes to integrations, launching a new metric it says will help marketers and publishers standardize brand mentions across platforms. Nielsen Branded Integration Intel is the first standardized metric to chronicle, measure and evaluate brand integrations–as well as any appearance or mention of a product–on linear…
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