Jun
03
Nielsen Brings More Global Measurement Tools to YouTube’s Mobile App
Posted in: UncategorizedNielsen’s arsenal of measuring tools for YouTube is going global–and mobile. The audience-measurement company is expanding its Nielsen Digital Ad Ratings measurement capabilities on YouTube’s mobile app to 26 new markets, including Hong Kong, India, Israel and Puerto Rico, adding a more comprehensive look at YouTube’s ad reach around the world. The expanded measurement tool,…
Post a Comment