Jan 18

Nielsen and Netflix Expand Partnership for Global Measurement

Posted in: Uncategorized

Netflix and Nielsen are marching closer toward measurement solutions for the streaming service’s new ad-supported tier. Top line Today, the two companies announced they’re expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a…

Related posts:

  1. Comscore and Yahoo’s CTV Partnership Makes Streaming Ad Campaigns Brand Safe Comscore and Yahoo have partnered in a connected TV deal...
  2. Evolve to a Member Services Model for More Precise Targeting and Measurement Advertisers are at a measurement crossroads of sorts in 2023....
  3. 3 Questions Marketers Should Be Asking About Alternative Currencies You can’t invest in what you can’t measure. And in...
  4. Retail Media’s New Secret Weapon Is Incremental ROAS Retail media is having a moment. Global spending in the...
Tags:
No Responses to “Nielsen and Netflix Expand Partnership for Global Measurement”

Post a Comment