Nielsen and Music Choice to Unleash VOD Data in Effort to Track New Viewers
Posted in: Uncategorized
In a sign of the growing importance media companies are placing on people who watch TV shows through video-on-demand, Music Choice has partnered with Nielsen to make VOD viewership data available to ad buyers — becoming apparently the first TV network to regularly release that information through a third-party research service. The information will allow Music Choice advertisers to better compare the company’s video-on-demand selections with traditional TV programming.
In the past 18 months, said Brian Fuhrer, senior VP-national and cross platform product at Nielsen, “one of the things that has been very apparent is migration to on-demand viewing.”
Thanks to services such as Hulu, YouTube and Netflix, the average TV fan has discovered that they no longer always have to watch shows on networks’ schedules. On-demand viewing has grown to such a significant amount that some cable and broadcast networks have begun using ad time during VOD viewing to fulfill viewership guarantees they made to traditional advertisers.
Post a Comment