Feb
22
Nielsen acquires Sorenson Media as it expands addressable TV efforts
Posted in: Uncategorized
Nielsen is acquiring addressable TV technology provider Sorenson Media as it looks to scale household TV targeting.
Along with the acquisition, Nielsen will also launch a new advanced video advertising group, which is focused on developing addressable advertising solutions for smart TVs.
Sorenson had filed for Chapter 11 bankruptcy last fall in an effort to extricate itself from a costly deal with Sinclair Broadcasting.
Post a Comment