Jan
29
Nickelodeon Plans Stand Alone Subscription Service, Fraying Cable Bundle Further
Posted in: UncategorizedNickelodeon is the latest TV network to introduce a direct-to-consumer subscription streaming service that will not require any other cable or satellite membership.
The network plans to introduce the service in March and will reveal more specifics about the platform at its upfront presentation to advertisers next month, Viacom CEO Philippe Dauman said during the company earnings call on Thursday.
Mr. Dauman also said it will announce the brand name of the service at that time, suggesting it might not be Nickelodeon-branded.
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