Hasta La Creative!

Over the years, I’ve really felt the potential of Facebook as a marketing platform. The first time was on the day Facebook opened its New York office and signaled to Madison Avenue that it was serious about developing an advertising model. That day, I was in its new office to talk to some pharmaceutical executives about Facebook. Facebook was fresh to them, and they were wide-eyed hearing Facebook executives and me talking about social influence marketing.

Fast forward to September 2011, when I demoed real-time marketing on Facebook to board members of a Fortune 50 company, triggering an actual campaign in front of them. They couldn’t believe that a marketing campaign could be created and launched in a matter of minutes, reaching millions of people and based on insights gleaned a few minutes earlier.

Then in 2012, my team and I created a new agency, brand and Facebook partnership model to both define the brand for social and to execute content in real time. It made all of us involved truly appreciate the new forms of creativity that the platform allows and the fresh thinking you get when you bring different people in a room together (Facebook later branded that model “Facebook Garages”).

Continue reading at AdAge.com